16 Best At-Home Hair Color Brands, Tested & Reviewed
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When it comes to salon treatments, the best professional hair color line is Wella Illumina Color Permanent Creme Hair Color. Available in 36 shades, the colorist-recommended formula is gentle, versatile, and leaves hair oh-so-shiny. However, if you're looking for a DIY option, your best bet is the Madison Reed Radiant Hair Color Kit—it's more gentle than other at-home kits and has everything you need to get your color right at home.
Clairol Natural Instincts Demi-Permanent Hair Dye
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They use ethanolamines (non-ammonia ingredients) to activate color. If your hair is dry and prone to breakage, you may find an organic permanent hair dye to be the best option. If hair color chemicals get in your eyes, you could experience burning, swelling, and even blindness.
Expert-approved demipermanent hair colors
The nozzle dispenses the spray very evenly, so it’s very easy to apply. It’ll stay put in your hair until you wash it out, although it might also stain your pillowcase. If you’re avoiding ammonia and other harsh ingredients, this dye from Clairol is a great option. It’s an incredibly popular choice for those with damaged hair who need a gentle product to cover over any mistakes.
Covering grays
Plus, with the addition of eight herbal extracts, it acts as a natural toner to ward off brassiness and soothes the scalp. At-home hair dyes tend to be less powerful than their pro counterparts, which isn't necessarily a bad thing. At-home dyes also aren't as customizable, which, again not necessarily a bad thing. There’s a lot of science and skill that goes into mixing hair color, and without the right expertise, things can go wrong quickly. A. Hair coloring experts advise to go with a shade somewhat lighter and warmer than your natural shade.
"But there are now some innovations on the market that incorporate plant-based colorants with synthetic pigments to offer a wide range of colors that can last up to 20 shampoos," she adds. Known for its wide array of colours, Shrine is a haircare brand specialising in semi-permanent hair drops. It was the first brand in the world to launch such a product, and it’s truly groundbreaking for anyone who likes to switch up their look on a regular basis. Going darker is easier than going lighter, and any colors you apply to your hair will appear more intense. If you do decide you want to go lighter, make sure to choose a dye that lets you know by how many levels it can lighten your hair. If you try semi-permanent shades over naturally light hair, keep in mind that it still won’t show up quite as brightly as it would on bleached hair.
When she’s not scribbling novel ideas (pun intended), she’s off performing on Broadway and recording movie scores as a Juilliard-trained violinist. Her bylines have appeared in Rolling Stone, Parents, InStyle, Oprah Daily, and well, you get the idea. For more than 70 years, Prevention has been a leading provider of trustworthy health information, empowering readers with practical strategies to improve their physical, mental, and emotional well-being. Our editors interview medical experts to help guide our health-focused product selections. Additionally, Prevention also examines hundreds of reviews—and often conducts personal testing done by our staff—to help you make informed decisions. Dyeing hair at home can be intimidating, but our experts shared their top tips for selecting the right product so you can get the best results.
The easy-to-use gel comes in more than 35 hair colors, ranging from light copper gold to violet to mahogany chestnut, covering all ends of the hair color spectrum. The application process takes about 40 minutes and can lighten natural hair up to two shades. Each kit contains a bottle of hair color gel, a developer, and a sample of the brand’s Royal Cream Conditioner. Finally, an all-natural approach to hair coloring at drugstore prices. I've used Clairol Nice N' Easy Perfect 10 Hair Color many times over the years, and sampled most of the brown and auburn shades the line offers. It cuts down the tedious waiting period from the typical minutes of most permanent hair colors to a mere 10 minutes, but it still offers natural, shiny coverage.
What's more, the demi-permanent formula lasts only eight weeks, so you won't have to bleach out the super dark shade if you change your mind down the road. Just know this formula does contain ammonia which can be damaging and smell strong. Cover regrowth in between dye sessions with this permanent root touch-up kit from Clairol, a GH Beauty Award winner. GH Beauty Lab evaluations found that the color covered roots well and blended perfectly with users' existing shades.
So, What Exactly Is Demipermanent Hair Color?
In fact, 79% of testers said it left their hair soft and shiny and 90% said it didn’t cause irritation. “Easy to apply and left hair extremely soft, even without conditioner,” one tester noted. The Good Housekeeping Institute Beauty Lab uses both consumer testers and controlled Lab tests to test at-home hair dye.
"Easy to apply and left hair extremely soft, even without conditioner," a tester reported. Organic permanent hair coloring products in the highest price range sell for $10 to $30 per application. If you’re looking for a gentler approach to coloring your hair, this may be the way to go. The caveat with glosses, though, is that they can only add pigment or darken your hair color.
The no-drip formula is made of 60 percent naturally derived oils to deliver a brilliantly glossy finish without the dreaded ammonia smell. We don’t love that it contains ethanolamine, an ammonia alternative that can cause irritation and allergies. "The only at-home hair color I would recommend for use when in a pinch is Madison Reed," says professional colorist Felicia Dosso. She likes that the brand's products are generally gentler than other boxed dyes. This comprehensive kit includes a cream color, a conditioning activator, a squeeze bottle, barrier cream, a cleansing wipe, and single-use shampoo and conditioner. We just don't love that it contains ethanolamine and PEGs (synthetic petrochemicals that enhance absorption).
This rich, creamy mask conditions and moisturizes the hair deeply while also depositing just a light hint of color. It helps to gloss, tint, or enhance your color, and it works nicely both on natural and dyed hair. Manic Panic colors come in a huge range, with many shades of green, blue, purple, and more. There are even shades that glow under a black light, and lighter shades that act as toners or as wonderful mixers for creating a custom pastel.
Either someone that you’re put in touch with through a service (like Madison Reed) or a local colorist that you feel comfortable reaching out to for some tips. They'll be able to help you find the perfect shade and formula for your hair goals. And, of course, it doesn’t hurt to watch some DIY hair color videos on TikTok or Youtube too. Instead of roaming through the drugstore aisle trying to guess what color is the best match for you, eSalon works to create a custom hair dye kit that's best suited for your exact needs.
This permanent dye boasts a creamy texture that covers your hair thoroughly, ensuring all the color penetrates your follicles and strands. It incorporates a bond plex that repairs damaged hair and gives it a boost with much-needed nutrition. Each box contains two packs of dye, allowing those of different hair types to color as needed. You can buy this dye in different colors to match your skin tone and complete your overall look. Lightening your hair means applying bleach before applying a color. If the dye you choose doesn’t already include a lifting agent (like bleach or a developer), you may need to lighten your hair before dyeing it.
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